In 2015, after a decade spent honing her skills across a slew of leading fashion publications, including Lucky and Teen Vogue, where she was renowned for her digital savvy and impressive social media following, Eva Chen became Instagram’s first head of fashion partnerships. Working for the fashion industry’s favourite social media platform, Chen acts as a go-between for Silicon Valley company and the notoriously insular world of fashion. Raised in New York City by two immigrant parents, Chen planned on becoming a doctor in her younger years, pursuing pre-med studies at Johns Hopkins University. However, after a stint as an intern in Harper’s Bazaar’s features and beauty divisions, Chen changed her mind and, upon graduation, began freelancing at Lucky magazine (where she would later go on to serve as editor-in-chief) before landing an assistant role at Elle, where she spent three years and completed a master’s degree at Columbia University Graduate School of Journalism at the same time. In 2005, Chen jumped ship to Teen Vogue, where she worked in various roles for eight years, chiefly as the teenage fashion magazine’s beauty editor. In April 2013, Anna Wintour quietly brought Chen onboard as a consultant to Lucky, hiring her as editor-in-chief within two months. Chen was just 33 at the time — making her one of the youngest editors to lead a national American magazine. In 2015, Chen announced her role as Instagram’s inaugural head of fashion partnerships. Utilizing her experience in editorial, Chen works closely across the fashion industry to strategize storytelling methods on the visual platform. In addition to her career in media, Chen became a children’s author in 2018. Now a New York Times bestselling author, Chen has written nine critically acclaimed children’s books. Her latest, We Are Golden, highlights AAPI/API trailblazers. Chen lives in New York City with her husband and three children.