{"id":19408,"date":"2025-05-05T07:15:00","date_gmt":"2025-05-05T11:15:00","guid":{"rendered":"https:\/\/apexforyouth.org\/?page_id=19408"},"modified":"2025-06-25T15:37:59","modified_gmt":"2025-06-25T19:37:59","slug":"melody-lee-mercedes-cmo","status":"publish","type":"news","link":"https:\/\/apexforyouth.org\/es\/news-and-announcements\/melody-lee-mercedes-cmo\/","title":{"rendered":"[Apex in the News]: How Mercedes CMO Melody Lee Is Selling an Idea, Not a Car"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Como cerebro del marketing de Mercedes en Estados Unidos, Melody Lee se esfuerza por llegar a un p\u00fablico totalmente distinto.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/apexforyouth.org\/wp-content\/uploads\/9-melodyleeaapi2025-650x366.webp\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\"Construir coches es un negocio antiguo, y justo detr\u00e1s est\u00e1 el negocio de venderlos. Melody Lee no vende coches en s\u00ed. Como directora de marketing de Mercedes-Benz Norteam\u00e9rica, encargada de cambiar aspectos intangibles como la percepci\u00f3n y la notoriedad de la marca, aboga por una estrategia m\u00e1s abstracta: .....<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para retribuir a la comunidad, Melody Lee ha formado parte de la junta directiva de&nbsp;<a href=\"https:\/\/apexforyouth.org\/es\/\" target=\"_blank\" rel=\"noopener\" data-ids=\"Link\" data-id=\"text-insert-link\" data-parent=\"article-body-text-element\">Apex para la juventud<\/a>&nbsp;desde hace cuatro a\u00f1os, que es una organizaci\u00f3n sin \u00e1nimo de lucro con sede en Nueva York que capacita a j\u00f3venes asi\u00e1tico-americanos de origen inmigrante y bajos ingresos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se trata de ofrecer un cambio generacional a la comunidad asi\u00e1tica\", afirma Lee. Ayudar a los ni\u00f1os es esencial y fundamental para lo que hace Apex for Youth, pero para m\u00ed hay un objetivo mucho m\u00e1s ambicioso: si podemos liberar su potencial, ayudarles a superar una crisis de salud mental o conseguirles mentores, podemos crear un futuro m\u00e1s equitativo. Si se puede cambiar la trayectoria de la vida de un ni\u00f1o asi\u00e1tico, cambiar\u00e1 la generaci\u00f3n venidera\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><i>M\u00e1s informaci\u00f3n en <a href=\"https:\/\/www.motortrend.com\/features\/melody-lee-mercedes-cmo-aapi-2025\" target=\"_blank\" rel=\"noreferrer noopener\">MotorTrend<\/a>.<\/i><\/p>","protected":false},"excerpt":{"rendered":"<p>Para retribuir a la comunidad, Melody Lee forma parte desde hace cuatro a\u00f1os del consejo de Apex for Youth, una organizaci\u00f3n sin \u00e1nimo de lucro con sede en Nueva York que ayuda a los j\u00f3venes asi\u00e1tico-americanos de origen inmigrante y bajos ingresos.<\/p>","protected":false},"featured_media":19402,"template":"","class_list":["post-19408","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Apex in the News]: How Mercedes CMO Melody Lee Is Selling an Idea, Not a Car | Apex for Youth<\/title>\n<meta name=\"description\" content=\"Melody Lee has served on the board of Apex for Youth for the past four years\u2014a New York\u2013based nonprofit that empowers Asian American youth from immigrant and low-income backgrounds. Learn how you can support the cause or get involved today\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/apexforyouth.org\/es\/noticias-y-anuncios\/melody-lee-mercedes-cmo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Apex in the News]: How Mercedes CMO Melody Lee Is Selling an Idea, Not a Car | Apex for Youth\" \/>\n<meta property=\"og:description\" content=\"Melody Lee has served on the board of Apex for Youth for the past four years\u2014a New York\u2013based nonprofit that empowers Asian American youth from immigrant and low-income backgrounds. 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